David Fraser

I’ve had my eyes on Ready10 for ages. They’re kinda sneaky-good, in that they have a habit of winning superb brands you may not expect and always at award shows with metal in hand, but somehow they didn’t leap to mind when thinking about who’s good. That may just be my perception, and certainly it’s unfair, because they’ve been steadily growing for almost a decade, eating more of our lunches as they go.

They first caught my attention because they were ahead of the curve with smart digital PR. I ran a digital team at the time and they were who I’d least want to go up against. Fast forward to now and little has changed. So I got founder David Fraser in to play some tunes and get some intel.

With 350 podcasts under his belt you know he’s slick. He had notes. He played Layyah, BICEP and 2Pac, shared plenty of A-Ha moments and almost sung.