George Burkett

Mr ‘ok, this is a bit of a nutty one’, The 360-kid, a roll-up-the-sleeves maestro, George Burkett – creative lead at Joe.co.uk. But he’s got history: Ogilvy, Iris, Pretty Green, Hill & Knowlton/ Burson… looking after a cake brand. talk about depth.

We’d been chatting earlier so he leapt straight into the thick of workchat out of the gate, but hang on in there for tales of awkward dancing, his singular pre-pitch anthem and the film that’s brewing… all-bangers from Earth, Wind & Fire to Sugarbabes.