I had to applaud the winning Eurobest Young Creatives competition idea from Jake Smith and Rahul Sonegra. The Havas Consumer Health creative/designer nailed it with a simple, smart response. One thing let to another and next thing you know they are playing tunes on the radio with me, unpacking the campaign and playing Beyonce, Overmono, Wu Tang, Tyler the Creator and BADBADNOTGOOD.
They’re not a team but they’re a team. They’ve got history and now they’ve got a shiny certificate. Nice chaps, nice show.